Program aims to help millions of women begin the conversation about personal health topics with their doctors
Women go through various changes throughout life, many of which affect their bodies and their personal health, which they openly discuss with their doctors like pregnancy and menopause. However, one very common and natural change that millions of women experience but very few talk about is bladder weakness. To help spark the conversation, SCA, the maker of bladder protection products and services under the global-leading TENA® brand, recently launched the TENA Conversation Couch program to encourage women to take control of their health by sitting down and opening up. The program was created in response to consumer research that shows for as much as women chat, nearly 85% of baby boomer generation women are not effectively communicating with their doctors about sensitive health issues. Recognizing the need to help tackle this unnecessary silence, the company launched its newest women’s health advocacy initiative to educate and inspire women to open-up about their personal health challenges. For instance, 1 in 4 women have bladder weakness, a common change in the body related to pregnancy, surgery, or simply just one of those things in life. The company hopes that the couch will serve as a symbol of normalcy so women can feel comfortable with talking about those “oops” moments and ways to help manage bladder weakness. The campaign officially launched on the CBS daytime show “The Talk,” with OB/GYN Dr. Cynthia Hall, MD, Founder and Director of the Center for Women’s Continence and Pelvic Health at Cedars-Sinai Medical Center. Dr. Hall shed light on the fact that many women are too embarrassed to talk about personal health issues, yet many issues, such as bladder weakness, are simply a normal part of life. Rather than stay silent, women are encouraged to sit down and speak up with their doctors and friends to help disable the unnecessary taboo that clouds health issues that are experienced by millions. For more information, visit www.tena.us or www.sca.com/us.