Cath Lab Digest

ConvaTec (Skillman, NJ) recently received first place (Total Recall Category) in the 2008 Critical Care Nurse Advertising Effectiveness Awards for its Flexi-Seal® Fecal Management System (FMS). The FMS is a temporary containment device for patients with acute fecal incontinence. It was designed to safely and effectively divert liquid or semi-liquid fecal matter to help protect patients’ wounds from fecal contamination and reduce the risk of both skin breakdown and spread of infection, such as infection with Clostridium difficile.

Critical Care Nurse presented the Award to ConvaTec based on reader responses to a survey comparing 17 advertisements in the publication’s October 2008 issue. Survey respondents ranked the FMS advertisement best in the Total Recall Category, with 90% of readers responding that they recalled seeing the advertisement and rated it highly for visual appeal, ease of reading and showing the benefits of the product.

The FMS is widely used at more than 1,800 intensive care unit hospitals in the US and more than 500,000 patients have benefited from its use. The company continues to support healthcare professionals with a dedicated on-call nurse specialist program. To date, more than 110,000 nurses have been trained on the FMS.

For more information, visit www.convatec.com.